![]() ![]() ![]() To date it is the largest production in modern TV history within the Middle East region and a joint production between MBC Group and Qatar TV. One of the company’s most successful productions, aired during Ramadan 2012, was OMAR. O3 is one of the regional market leaders in producing and distributing the best-of content as well as providing inventive programming, documentaries, docu-dramas, factual entertainment, reality shows, Arabic drama, dubbed drama and more. O3 Productions: O3 Productions is a subsidiary of MBC Group and specializes in a variety of productions. MBC will be strongly represented in the modern retail trade through a network of region-wide distributors. The Merchandise division offers a wide variety ofĬonsumer products to support on air programming. The Merchandising and Licensing division acts as a Middle East agent for several major international companies. MBC Builds on that brand and product loyalty through DVDs, publications and consumer products. MBC Marketing merchandising and licensing division today’s viewers feel affinity with their favorite programs. A first of its kind in the regional industry, Merchandising and Licensing operates as a fully independent profit centre within MBC’s Marketing Department. A third area of operation is MBC Publications producing books as well as the MBC lifestyle magazine that includes informative news, 4įeatures and full MBC program listings. Building on viewer loyalty, the experienced team concentrate their efforts on producing DVDs from TV content as well as consumer products such as toys, apparel, home furnishings and stationery, tying in with programs from channels such as MBC3. Merchandising and Licensing leverages MBC’s core strengths as a broadcaster to create successful commercial stories around the content owned and purchased by the group. The company has quickly evolved into a reliable source of equipment, televised events MBC Facilities : In 2002, MBC Facilities was established to cater to the needs of the broadcast and production industry. And the fifth is Platinum records responsible for targeting new and upcoming talents across the Arab region The fourth is the MBC new media technologies SBU responsible for latest coverage of news and entertainment via internet and mobile phone services. The third SBU features the procedures of O3, the Dubai-based leading Production Company specializing in the production and distribution of documentary films, movies and episodes. The Second details marketing principles of issuing licences and franchise activities. STRATEGIC BUSINESS UNITS OF MBC GROUP Identifying SBU’s of MBC: MBC Group has five SBU’s: the First one is MBC facilities which offer information on MBC group studios and facilities. Scope of the Study The scope of this paper is to study how the marketing strategies of MBC Action fit into the MBC Group Strategic Planning.Ģ. With our heart in the Arab world, we are forging a global media group that enriches people’s lives through information, interaction and entertainment. Mission MBC Group commits to being the leading multiplatform provider of innovative information and entertainment, produced by professionals performing in a culture of excellence. The company has more than 1,800 staff members worldwide. Via Arabsat and Nilesat satellites, and delivers news and entertainment to more than 150 million Arabic speakers around the world. The MBC News became regularly viewed in the At its launch, MBC offered entertainment programmes that were already popular in the Middle East as well as top-rating shows from Western markets, in particular the United States and United Kingdom. Over the past fifteen years, MBC has grown into a multi-channel platform. It has remained privately owned, managed by a group of businessmen and shareholders, including chairman Sheikh Waleed Bin Ibrahim Al Brahim. MBC was the first broadcaster to provide a satellite-based free-to-air 24-hour television network across the Arab world. In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains. INTRODUCTION TO MBC GROUP Introduction MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. ……….….03 Strategic Business Units of MBC Group………………. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |