![]() ![]() Schedule a call: "I’d love to schedule a call to discuss further and answer any questions you may have.Here are three examples of good CTAs that you can use in your follow-up emails: The CTA should be clear and direct, making it easy for the prospect to take the next step. It's the action you want the recipient to take after reading your email. Stick to the most critical information and make it easy for them to understand.īut, as Christian explains, sometimes your leads want you to be direct. Avoid lengthy explanations or sales pitches that may overwhelm the lead. Keep it brief: Keep your email brief and to the point.Explain what you hope to achieve by reaching out and why it's essential for the prospect to respond. Be specific: Be specific about the purpose of your follow-up email.You can also share a relevant case study or a testimonial from a satisfied customer to establish social proof. This is especially important if it’s been a while since your last email. Start with a friendly reminder: Begin your email with a friendly greeting and a reminder of who you are and how you came to be in touch.Here are a few tips for writing a good body: The body of your follow-up email is where you can expand on the purpose of your email and the value you bring to the prospect. Remember, your subject line is the first thing the recipient will see and can make all the difference in whether or not they open your email. Keep it simple and relevant, and don't make false promises that your email can't deliver. Your subject line should be a summary of the purpose of your follow-up email and what the recipient can expect to learn from reading it. If pushy is what you’re going for - then, by all means.īut we’re writing polite follow-ups today, so go for a friendly and professional tone that reflects the tone of the rest of your email. Avoid using capital letters, exclamation points, and other aggressive punctuation, as this can come across as pushy. When writing a subject line, keep it concise and to the point. Here are three examples of good subject lines for polite follow-up emails:ġ. Sometimes, it can leave such a lasting impression that it’ll get you a meeting, too. The subject line of your follow-up email is crucial in ensuring that your email gets opened. How to Master Writing Polite but Direct Follow-up Emails The Subject Line for a Polite Follow-up Email They make them feel valued and show that you’re serious about helping them solve a problem or helping them succeed– not just trying to get a sale.įinally, by continuing to follow up, you can keep your brand on their mind and ensure they consider your products or services when they’re ready.Īnd even if they don’t become a customer right now, you’ve already laid the groundwork for when they decide to seek you out. Polite follow-ups also demonstrate respect for the lead’s time. There’s nothing wrong with a polite follow up like Sloovi’s.īy following up with them politely, you’ll show your commitment to finding a solution that meets their needs and keep the conversation going. So, if they’re showing you signs of life by interacting with your content, they’re more than worth your time. The reality is that your lead is busy they may need time to consider their options, research, and get approval from stakeholders. Yet, too many of our fallen colleagues fail to capitalize on that. Looking at stats from Brevet, it takes around 5 follow-up emails before you close a sale. One of the biggest challenges in sales is closing the deal, and the follow-up process plays a crucial role. The Importance of Polite and Persistent Follow-Ups in Sales So in this article, I’ll show you my best tips and samples for writing winning and polite follow-up emails. However, when I began incorporating follow-up emails into my routine, I saw a massive improvement in my conversion rate. When I first started, I’d send my first email, and if I never heard back– that was that. The thing is, I can personally attest to the impact of a strong follow-up strategy. It's easy to get caught up in the initial pitch and not prioritize the follow-up, ultimately giving up on writing that template because your B2B contact database is already overflowing with fresh leads. However, it’s hard to strike the right balance between being polite and assertive. ![]() In the world of sales, follow-up is a crucial aspect of closing deals and maintaining relationships with clients. ![]()
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